Fashion design, throughout history, has turned to previous eras for inspiration. Vintage t-shirts retain and increase in value due to the fact that it is genuinely from a past era. In the past, the t-shirt has been used as a vehicle for publicising social and political unrest, as a new method of advertising, band promotion and the more recent phenomena of the celebrity slogan t-shirt, such as; no photos please! […]

I asked a work colleague who was a seasoned surfer if they could remember what their first surf lesson was like, “trying not to drown for two hours” was his reply. Mmmm maybe I should re-think my ‘Learn to surf’ bucket list bullet point I was about to embark on. It was 2021 and somehow sixty years had passed and I found myself with a milestone birthday on the horizon. […]

This might come as a shock for you to learn, but the humble t-shirt has a pretty revolutionary history. How so? For one, it was seen as a symbol of everything from the counter-culture movement to rejecting authority and even straight out sex appeal.  How did this transformation come about? Basically, it has a lot to do with the garment’s popularity during World War II with soldiers and how they […]